Logo Idea

Concept Sketch

The Raining Season Marketing Brief

TO: Erica Rust

FROM: Brooke McMahon

SUBJECT: The Raining Season Awareness Promotional Poster and Pamphlet Campaign

DATE: October 11^th,  2011

Thank you for giving me the opportunity to offer some recommendations for a poster and pamphlet campaign to help raise awareness for The Raining Season Organization. The following is a summary of the objectives for this project.

                  1. BACKGROUND: The Raining Season is a non-for-profit organization whose mission it is to provide a hopeful future to orphaned children and impoverished families in Sierra Leone, West Africa through meeting basic necessities that include: Housing, Nourishment, Education, and Small Business Grants. To meet each of these necessities, donations and monthly sponsorships of a child are set up on the organization’s website. The name “The Raining Season” came from one of Sierra Leone’s two seasons which are: their dry season and their raining season. The raining season in Sierra Leone is a constant struggle for its people, making roads impassable, labor jobs difficult, and  disease is rampant due to stagnant waters. The name “The Raining season” has even  more significance to it in that it is the goal of all who support this cause to “Help Hope Rain Down” on the children and families that deserve a chance to reach their dreams.

                  2. TARGET AUDIENCE: The main target audiences for which this campaign hopes to raise                   awareness with are the student bodies of both the University of Illinois at Urbana – Champaign and Parkland Community College with ages ranging between 18-24 years old, male and female.

                  3. CHARACTER OF THE ADVERTISING CAMPAIGN: The overall goal of this campaign would                   be to appeal to the target audiences through both information processing and information seeking messages targeted toward the audiences need appeals  (emotional, rational, social and personal), schema appeals, and psychographic appeals.  The main copy platform for the posters and pamphlets will apply these appeal throughout the messages by containing information about the organization as well as  how the audience members can help do their part for the organization, including contact information for both offices and the organization’s website. The visualization factors used in these messages will be pictures of The Raining Season orphans as well  as the pictures capturing the landscape and the reality of how bad off these people are.

                  4. APPLICATION: This poster and pamphlet campaign will be posted throughout the                   various building on both campuses, as well as businesses throughout the community located in the areas surrounding the campuses to maximize the viewership of the  students.

If there are any questions please feel free to email me at bmcmahon1@parkland.edu

Thank you again for this opportunity and we look forward to presenting out design proposals for the campaign within the next week. 

Cocomero Sign

I have been to Cocomero numerous times, but have never looked up at the sign on the second story of the building at which its located on Wright Street on U of I's campus. I like the fun vibrant colors of the green and pink, but yet it still remains simplicist in its visual communication appeal. The font is like non i've seen so my guess would be that maybe its either designed by the company or off of a website such as dafont.com.

Logos