Graphic Design Stereotype

I wanted to post this excerpt from an article in an issue from a Cosmopolitan magazine because I found it very interesting in what defines a "graphic designer" type like the author of this column wrote. My guess after reading this would be both of them having mac lap tops in front of them with, sipping lattes, and possessing sort of a boho/hipster look - but then again I am in the graphic design program and I don't like coffee and would describe my style as completely simple and plain. My first thought was that this was Time NEw Roman Font, because of the serfis, and when I put it into identifont it said it was!

Nike Ad Font

I love the font on this ad. I found this ad as I was reading the October issue of the magazine, Cosmopolitan. The font was the first thing that caughtmy eye and attracted me to the ad. After spending about 15 minutes on identifont and answering over 20 questions, identifont was unable to come up with a match and gave me thirty possible matches - none of which were the same. Since the company this ad is for is Nike, i'm assuming a designer createds this font solely for this ad. I feel that the texture of the ends are what really makes the font stick out.

Typeface choice: Tiffany background

Edward Benguiat, an influential American typographer was once known as a prominent jazz percussionist in his native Brooklyn, New York. Having played with the likes in several big bands, such as Stan Kenton and Woody Herman. After a trip to the musicians union to pay dues, Benguiat saw what lay ahead of him in his future as a musician, old people playing bat mitzvahs and Greek wedding, and luckily for the design world, he quickly decided to become an illustrator. Benguiat has created over 600 typefaces, one of which is Tiffany. A blend of two different serif type faces, Ronaldson and Caxton, Tiffany was created in 1974 and hold features of both typefaces, keeping their exaggerated serifs. Benguiat combined these two typefaces into a contemporary design, useful for both short texts and display work.