Edward Benguiat, an influential American typographer was once known as a prominent jazz percussionist in his native Brooklyn, New York. Having played with the likes in several big bands, such as Stan Kenton and Woody Herman. After a trip to the musicians union to pay dues, Benguiat saw what lay ahead of him in his future as a musician, old people playing bat mitzvahs and Greek wedding, and luckily for the design world, he quickly decided to become an illustrator. Benguiat has created over 600 typefaces, one of which is Tiffany. A blend of two different serif type faces, Ronaldson and Caxton, Tiffany was created in 1974 and hold features of both typefaces, keeping their exaggerated serifs. Benguiat combined these two typefaces into a contemporary design, useful for both short texts and display work.
No comments:
Post a Comment