I love the font on this ad. I found this ad as I was reading the October issue of the magazine, Cosmopolitan. The font was the first thing that caughtmy eye and attracted me to the ad. After spending about 15 minutes on identifont and answering over 20 questions, identifont was unable to come up with a match and gave me thirty possible matches - none of which were the same. Since the company this ad is for is Nike, i'm assuming a designer createds this font solely for this ad. I feel that the texture of the ends are what really makes the font stick out.
Actually, I'm guessing that they just "distressed" the font by feathering out the bottoms. It looks like a fairly basic Letterman's block cap to me.
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